Overview: Awarded the project to conceptualise, design and print. A brochure to be used during their annual open house.
Role in Project: Concept, Layout & Design
Transform Yourself @ School of Business
The concept presented was called “The Ever Transforming Tree”. The main graphic depicted a growing tree symbolizing transformation. This representation is meant to reflect the growth and transformation of students in the School of Business while they embrace IDEA, which is placed at the tip of each branch. The tree’s branches are designed to resemble a microchip board, emphasizing the digitalization aspect. IDEA is also paired with its own distinctive avatars to illustrate the significance of each letter.
The new brochure was a stark departure from their previous versions. The earlier brochures had a very corporate appearance and lacked character and personality. To make the brochure appealing to potential students, particularly teenagers, I aimed to make a 180-degree shift in its look and feel. The goal was to make the brochure stand out during the open house compared to other schools. To achieve the desired balance between corporate and casual design, I employed flat design for the cover to create a fresh and modern appearance.
