Overview: Awarded the project to rebrand company logo and website
Role in Project: Conceptualisation of logo and website design
SYMBOLISM & RELATIONSHIP The three waves signified efficiency, quality and professionalism respectively. Waves were used as it represented marine interior design. Instead of a full circle, the crescent was used to symbolize the open culture concept that the company adopted. The crescent also represented the horizon, the limitless aspirations that the company aimed as it grew internationally.
STYLE A corporate yet modern style was used. This style was timeless and would last for decades to come. It was also clean and straightforward. Special care was taken into considerations that the logo would look good across all mediums.
COLOUR Fiery red was used to symbolise the company’s ideas and fresh aspirations to move forward. Dusty black was used as a contrasting tone.
The website interface was given a fresh and modern look. Red and pink were used as the main colours to complement the new logo.
