Overview: Awarded the project to design company’ logo
Role in Project: Concept & Tagline
All Around. And Beyond
Logo I used the ambigram technique for this logo, so that one could read it upright or upside-down. The two “r” (Routers) also formed the letter “G” (Global). Together they formed the shape of a chain, which symbolised the company being an important player in the supply chain industry. The circular shape enclosing the letters represented the globe.
Logotype The usage of arrows instantly gave people the impression of a company that possessed the capability of moving in all directions. Arrows were greatly inspired by the supply chain mind map with logistic playing the most important part of the whole cycle.
Tagline The tagline “All Around and Beyond” created a very strong impression of the company. “All around” emphasised its omnipresence while “and beyond” gave customers the extra confidence they required. If one analysed further, it could also be read as ‘Routers All Around’ and ‘Global and Beyond’.
Color Pantone 382 U Lime was chosen to bring out the vibrancy and freshness of the company all year round. Pantone Black U created a dramatic contrast to the Lime. It gave customers a neutral feel and a sense of professionalism of the company.
