Overview: A promotional corporate brochure. Awarded the project to design and print.
Role in Project: Concept, Layout & Design
Intellectual Property Group
With only chunks of words as the client’s presentation, good planning was critical for this project. A challenge for me was knowing that without proper layout planning, the whole presentation would be nothing but clutter and mess. I approached this issue by using negative spaces, full-page photographs and minimal graphics. The use of lines and patterns made the design look more sophisticated. The end product was definitely the one I envisioned from the start – professional and clean.
