Overview: Awarded the project to design and print. This brochure was used to provide basic information to potential students and parents.
Role in Project: Art Direction, Layout & Design
Leader in Real Estate Education
The current brochure of theirs was seen as visually unappealing and outdated, which was to be handed out during an open house event. My assignment was to revitalize it, making it appealing to both parents and prospective students. To accomplish this, I abandoned the utilization of their corporate colors of blue and orange. I opted for a monochromatic design, primarily featuring maroon on black and white photographs, with a touch of baby blue to add some flair.
Another obstacle was the excessive amount of text, resulting in a cluttered appearance. I had limited space with only 6 pages to work with, so I arranged the brochure meticulously by employing grids and incorporating numerous icons to relieve the boredom of the text. To modernize the overall look, I utilized special finishings such as spot UV on the logo and holographic hot stamping on the tagline.
